Have you ever wished that you could create a genius home business plan where you could make enough money to stay home and support family life? Santa Rosa moms Kristin Holden and Juli Buccellato share your sentiments. These two “mom-prenuers” just launched “Worth WeeCycling” – a fantastic operation that just may help them pay the bills while spending more time at home.
But did these two moms stop there with their vision? No! Kristin and Juli designed Worth WeeCycling to help give other local families a way to earn and save money, give support to local Sonoma County community groups, and partner with other established Mom-owned businesses. Worth WeeCycling is truly worth checking out!

The Business Plan
Kristin and Juli’s plan is brilliantly simple: help local families clean out their closets to earn cash and provide a one-stop shop for families looking for children and maternity bargains.
Local moms are thrilled to get involved. Alison Butler of Napa – who is mother to Dexter (4) and Ashley (3) - captures the growing excitement with this quote:
I chose Worth WeeCycling because they are very professional, provide opportunities to volunteer to earn more back from sales, provide security for my items, provide all the items I need for the sale, they offer great customer service, are a local company owned by Moms who also care about local charities and are active in our community.”
Bringing Other Moms Up With Them
While Kristin and Juli take a small percent of the consignment sales, its local families who take home the big dollars and the big savings!
Consign: Consignors earn up to 75% CASH. Worth WeeCycling offers FREE Registration, provides all of the supplies necessary to consign (including hangers and an on-line tagging service). They also only charge a $10 consignor fee at the end of the sale if you make a profit (no risk – you don’t pay a dime unless you make money). Consignors also receive passes for the presale on September 10th in Santa Rosa and October 1st in Napa – shop before the public.
No time to tag, use their Concierge Tagging Service. Just drop off your items to Worth WeeCycling and they’ll price and tag them. Then, after the sale, you’ll get a check for a minimum of 40% of the sales price of your items.
Volunteer: Worth WeeCycling offers many ways in which you can volunteer and earn an extra 10%. Not only will you earn an extra 10%, you will also receive earliest entry into the presale on the evening of September 10th in Santa Rosa and Friday, October 1st in Napa.
(current items dropped off for “concierge” tagging for upcoming events)
Candace Hermsmeyer of Santa Rosa who is mom to Jackson (4) and Charli (1) shares her insights:
I chose to consign with Worth WeeCycling because I know that I can get a return on my investment in the quality childrens’ clothing that my kids have grown out of. I feel that people tend to buy and sell the more quality brand names at these events, so the price point is above what I can make simply selling them via Craigslist or a garage sale. I have also tried ebay, but it doesn’t pencil out when you factor in shipping costs.
By consigning, I know that the clothing and other baby items I attempt to sell are not going to end up in the trash… or worse, eaten by moths! I also like that if the items aren’t sold they are donated, so it’s a win-win.
Giving Back to Sonoma County
Volunteering. Kristin and Juli give both time and money back to the community. These ladies recently volunteered at the Gravenstein Apple Fair, helping families enjoy local, organic apples. You can also see these generous gals in action as volunteers at the upcoming Sono-Ma Support Tent for the Handcar Regatta.

Charity. Unsold items not picked up at the end of the sale will be donated to local charities, including Pregnancy Counseling Center (PCC), The Living Room, and others. In addition to donating unsold items, Worth WeeCycling will donate a percentage of profit back in cash.
Worth WeeCycling‘s September event will also host a special fundraiser for the family of a 4-year old Santa Rosa boy fighting cancer. Local families are encouraged to donate items to consign on behalf of the Wagner family. Proceeds will help cover medical expenses not paid by insurance.
In a heart tugging glimpse into what the Wagner Family struggles with, Mrs. Wagner shares, “His biggest challenges come about 10 days after treatment, when his blood counts are low, which has an effect on his energy levels and his ability to socialize. During this time, he is not able to go to physical therapy either, which sets him back a bit in the area of strength and coordination. He also has to get blood and platelet transfusions during recovery time because his blood counts get too low to allow them to build back up on their own. When he needs a transfusion, we have to drive to San Francisco to an outpatient clinic and stay between 3-6 hours depending on the type of transfusion, then drive home. We had to do this four times during this recent recovery period, so it was quite taxing on the whole family.”
Partnering with other Mom Businesses & Mom Supported Organizations
Worth WeeCycling values community partnerships and is engaging family owned businesses as well as mom supported organizations.
In one stellar case, Worth WeeCycling partners with Lorna at My Gym to capitalize on a popular family destination as a perfect Drop Off Location for consignment items for the deserving Wagner family.

Lorna says,
“Have some fun while you donate! Families may bring donations into
My Gym Children’s Fitness Center and play for free at any scheduled Open Playtime. No reservations needed. Please note that parents are required to wear socks and activity is parent supervised. Come by
- Tuesday 8/31 4:45-5:45
- Wednesday 9/1, 9/8 11:40-12:40
- Thursday 9/2, 9/9 2:25-3:25
- Friday 9/3 12:50-1:50
Local mom owned businesses will also have vendor stalls at the Worth WeeCycling Events. Connie of Ami sol and Alison of Scentsy offer your family fabulous products from protective sun wear to flameless candles.
Kristin and Juli also encourage parent supported organizations (e.g. Soccer Teams, Parent Teacher Organizations, etc.) to take advantage of their consignment events.
Our events can be used as fundraisers for schools, mom’s clubs, sports teams, church groups, etc. Register your organization as a consignor and earn a minimum of 65% (plus an extra 10% if a few people from the organization volunteer), plus we will waive the $10 consignor fee. We will provide you with all necessary supplies to consign your items. No more asking people to buy over priced items or give monetary donations.
Worth WeeCycling – Worth Checking Out!
FREE Parking and Admission. Shop from a huge selection of clothes, toys, books, sports gear,baby gear, furniture, games, and maternity and nursing items all at prices far below retail (SAVE $$$ – especially if
you enter our Sono-Ma Worth WeeCycling Contest now!). All items are hand-checked for quality. Along with consignment items, you will find a variety of vendors selling new toys, clothes, and other items. Also, by shopping with
Worth WeeCycling, you’ll be supporting a local, family owned business dedicated to giving back to the community, helping parents to make and save money, and helping to keep things out of our landfills.
Worth WeeCycling‘s Fall/Winter Event
September 10-12
Santa Rosa Veterans Memorial Building
October 1-3
Napa Women’s Club
“It’s a family based business with great customer service and a huge focus on the community. With WWC, Kristin and Juli are there to hold your hand, providing everything from encouragement to advice to hangers!” exclaims Candace Hermsmeyer.
If you have questions, please contact Kristin Holden at info@WorthWeeCycling.com or at 707-2320.
Nouveau Novelity: Costumery
Have you heard about Sonoma County’s latest event weaving world culture, local artists, and fashion for a fun collaboration of “nouveau novelties”? Santa Rosa has the Handcar Regatta. Petaluma has Rivertown Revival. Now a vintage French market is coming to Healdsburg through the 4-a-child Benefit Auction!
The California Parenting Institute hosts this fun, arty affair as a fundraiser to support bringing hope to local families through the 4-a-child campaign. Put Saturday, September 18, 2010, 4:30-7:00 PM on your calendars for a late afternoon to remember at Rodney Strong Vineyards {11455 Old Redwood Hwy., Healdsburg} and buy your $50 ticket today!
Costumery
I am looking forward to the potential costumery of this affair. An excuse to wear a beret? Pull on my striped stockings (just purchased from Aubergine’s)? See people in corsets or crinoline skirts?
Half the fun of attending local events featuring nouveau novelties surrounds “people watching.” The outfits at Handcar and Rivertown Revival prove our community has got spunk, style, and sassiness down to an art form!
Chris Aluia
Chris Aluia of Lions and Tigers and Hair (a fabulous children’s hair salon in Petaluma) shows off her spirit in her several layers of skirts at the Rivertown Revival this past July. Dressing to fit a Tom Sawyer meets Coney Island theme, Chris sports red, white and black colors, and nautical-esque stripes.
Let’s break down the “noveau” or new-old compilation with the novel twist. The vintage elements? Those crinoline skirts, the derby cap, and the high boots. Don’t forget the gauntlet gloves! The new elements? Styling event t-shirt (designed by the talented Tyler Young of Young Nomad Brand) with hand cut neck-line, and yarn tied cap sleeves.
Want a piece of Chris’s style? While she is not selling costumery, your child can experience her talents in her hair salon! Check out the 4-a-Child Benefit and Auction opportunities to win a child’s cut or call Chris for an appointment today!
Sharon Eisley
Sharon Eisley, fine artist, local mom, and author of the blog “When in Home“, struts her stuff in a hand painted corset. This corset – and many others created by artists across the United States – will be featured in an upcoming lovely, photo-centric, coffee table book featuring this timeless French couture redone by fine artists.
The vintage element? Her silk skirt with ruffled bottom and silky corset. The new twist? The corset worn as a top – rather than an undergarment. And of course the intricate hand painted birds on thorny branches. Very “noir”!
Sharon may don this outfit again as her official costume for the 4-a-Child Benefit and Auction, or she may wear it while she welcomes art viewers at her Steampunk-esque art display at Dare Devils and Queens during the Handcar Regatta on September 26, 2010. Catch her unusual “animeople” oil and wood cut creations at Daredevils and Queens {4th st. Santa Rosa in Railroad Square} September 9th-October 15th. AND check out the 4-a-Child Benefit and Auction where you just may find one of Sharon’s paintings on the auction tables!
Charissa Lynn Drengsen
Local “upcycled threads” designer and seamstress has a few “nouveau novel” design ideas for sale. I first spotted her lovely creations in her Rivertown Revival vendor stall, and was enthralled with what Charissa describes her designs as “post-modern, eco-friendly, vintage inspired, steampunk adjacent, repurposed & recycled, handcrafted creations.”
Have you ever seen a men’s dress shirt turned into a corsety top? What about vintage pilot goggles used as an accessory? Would you have conjured up a French style women’s cap with a feminine, yet bold flower? The shrug is certainly a throw back with modern purchase. Old is made new as the nouveau novel fashion comes to life in the hands of Charissa Drengsen!
Prepare for your evening out at the 4-a-Child Benefit and Auction and order your costume and accessories today. Charissa offers an etsy shop called “Upcycled Threads“ as well as other designs available through her website “curly-cue design.” You can also catch Charissa and Curly Cue Designs at the Handcar Regatta on September 26, 2010.
Can’t wait to see how you mix these elements to come up with your own costumes or accessories to wear to the 4-a-Child Benefit and Auction! Buy your ticket today and get working on what you’ll strut as you stroll through their vintage French market!
Special Give Away
Need a break to help you justify that costume purchase? California Parenting Institute is offering Sono-Ma readers the exclusive opportunity to win 2 pairs of tickets! The tickets will be awarded to two people who leave comments on this post. Earn an extra entry by liking 4-a-Child Benefit and Auction on Facebook here. Contest ends on September 15, 2010 at midnight. This $200 gift strengthens local Sonoma County families who’ve struggled with abuse. Thank you for doing your part to spread the word!